Included With Every Funded Device

Financing gets you the device. The Launch Program makes it profitable.

Most equipment financing ends when the device is delivered. Ours doesn't. Every device funded through Aesthetic Capital includes our 30-Day Launch Program at no additional cost: a structured operational rollout covering pricing, treatment menu integration, staff readiness, and client demand generation.

Built by operators who have launched devices inside real clinics, not by lenders guessing at what happens after delivery.

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The Problem

The most expensive device in your clinic is the one nobody books.

A financed device starts costing you money the day it arrives. Every week it sits underutilized, you're paying for capacity you're not selling. The gap between a device that pays for itself and one that drains cash flow usually isn't the technology. It's the launch.

Common failure points we've seen inside real clinics

Pricing set by copying a competitor instead of modeling margin per treatment hour

The device arrives before staff are trained, booking flows exist, or consent forms are ready

No launch offer, so the first month's schedule stays empty

No utilization target, so nobody knows if the device is performing

Marketing starts after delivery instead of before it

The Launch Program exists to close every one of those gaps before your first payment is due.

How It Works

A 30-day operational rollout, structured in four phases.

PHASE 0

Pre-Delivery: before the device arrives

While your financing is completing and the equipment is in transit, we build the foundation:

Pricing & margin model.

Treatment pricing built from your actual numbers: device payment, consumables, room time, provider cost, and target margin per treatment hour. Not a guess, not a competitor copy.

Treatment menu integration.

Where the new service sits on your menu, what it replaces or upsells, and how it packages with existing services.

Intake & compliance readiness.

Fully branded consent forms, pre/post-care instructions, and contraindication screening checklists (most manufacturers provide these templates), prepared for your review with your medical director.

Launch offer design.

A founding-client offer engineered to fill the first four weeks of the schedule without training your market to expect discounts.

PHASE 1

Week 1: Arrival & Readiness

Delivery and installation coordination with your vendor

Staff training scheduled and confirmed with the manufacturer's clinical trainer

Treatment room setup checklist: consumables, positioning, workflow

Internal team briefing: scripts for front desk, consult talking points for providers

PHASE 2

Weeks 2 to 3: Demand Generation

Launch announcement kit: email and SMS campaign copy for your existing client base

Social content pack: announcement posts, treatment explainer content, and before/after posting framework

Google Business Profile update: new service added, launch post published

Website service page copy for the new treatment

Existing-client conversion plan: which current clients are candidates for the new service, and how to book them at their next visit

PHASE 3

Week 4: Measurement & Handoff

Utilization tracking template.

A ready-to-use template for tracking bookings, revenue, and treatment hours against target, so the device's performance is visible from day one.

Rebooking protocol.

Scripts and booking flow to convert first treatments into series and memberships.

Day-30 performance review.

A working session on what's booking, what's stalling, and what to adjust.

90-day growth plan.

The roadmap you keep: promotion calendar, capacity milestones, and the trigger points for adding hours, providers, or your next device.

What You Receive

Deliverables, not advice.

Pricing and margin model for every treatment the device performs

Treatment menu and packaging plan

Consent, pre-care, and post-care document templates

Founding-client launch offer, fully structured

Email and SMS launch campaign copy

Social media launch content pack

Website service page copy

Front desk and consult scripts

Utilization tracking template and KPI targets

Rebooking and series-conversion protocol

90-day growth plan

Ongoing guidance & support (optional)

Why We Can Do This

Most financing companies have never run a clinic. We have.

Aesthetic Capital was built by operators with years inside multi-location aesthetics and wellness businesses: setting treatment pricing, implementing practice management systems, training front desk teams, tracking device utilization, and being accountable for whether a six-figure machine actually produced revenue.

That's why the Launch Program isn't a PDF of tips. It's the operational rollout we would run if it were our clinic and our payment due at the end of the month.

FAQ

Frequently asked questions.

Your next device deserves more than a delivery date.

Finance through Aesthetic Capital and launch with a plan built by people who have done it inside real clinics.